Social Media

I’ve spent the last eight years working in social media, both in-house and as a consultant, helping brands grow their presence through clear strategy, strong creative, and consistent execution.

My experience spans hospitality, fashion, and technology, and I work across the full social media process from developing content strategy, campaigns and production.

As a photographer, I bring a strong visual perspective to every project. I create original imagery and understand how photography, video, copy, text overlays, and captions work together to tell a cohesive story and communicate a message clearly.

What I Do

  • Social media strategy

  • Content strategy & planning

  • Campaign development

  • Creative direction

  • Photography & original content

  • Video editing

  • Copywriting & captions

  • Social graphics & design

  • Influencer & creator programs

  • Brand partnerships

Selected Clients

Maison Black — Martha’s Vineyard Pop-Up Shop

Social Media Content Creation — Freelance

Social media content creation for Maison Black’s Martha’s Vineyard pop-up shop, developing the visual direction and social presence around the temporary retail experience.

Felita Harris — A Designer’s Path Book Launch

Social Media Coordination and Art Direction — Freelance

Social media art direction for Felita Harris’ book launch included working closely with the founder to coordinate and editorial calendar and define her visual identity.

Chillhouse

Social Media & Content — Freelance

I’ve worked with Chillhouse on a freelance basis, creating photography and social media assets for marketing campaigns, product launches, and brand partnerships.

Alma

Social Media Strategy, Creative & Influencer Marketing

I’ve worked with Alma since the company’s launch. Over the past six years, I’ve led the brand’s social media strategy and created content across photography, graphics, video, and copy. I’ve also managed Alma’s influencer program and supported the brand’s broader social presence as it has grown.

Healhaus

Social Strategy & Creative Consulting

I led social media strategy for the Healhaus brand launch and served as a creative and social consultant for two years. My work supported key growth initiatives, including the opening of the brand’s Brooklyn location.

VISUAL EXAMPLES

Graphic Design

Video